Apple goes one step further and suggests some apps you might want to download for your mom. That way the iPod can be loaded with apps mothers can use from the start. They include "Yoga STRETCH" an app that has custom and preloaded yoga sessions complete with instructions and music; ShopKick for the shopper mom, an app that offers deals and rewards at major retailers; Instagram which will let mom turn her pictures into "works of art"; and then for baker mom: Martha Stewart Makes Cookies. The ad also suggests Books, so mom can read on her iPod Touch.
While Apple seems to be addressing the Boomer audience with this ad, the way the company is doing it seems a bit condescending to me. This app is aimed at young people or young adults and wants them to give this device as a gift to their mothers. To my knowledge, Apple has never addressed the Baby Boomer woman directly with an ad that says here is the iPod Touch and this is why you might like it. Boomer women have buying power too! I'm sure this is just one opinion about this ad; you may have your own.
I haven't written much about the iPod Touch in this column, basically because I don't own one. I opted for the iPhone which includes a phone as well as all of the iPod Touch functions. Now my iPhone is becoming outdated and I find that some of the apps I want aren't available for it. In particular one app I’ll be reviewing next doesn’t work on the 3GS. I had to borrow a phone from a family member to see how it works! And I asked my son to take pictures of the app on his iPhone 4. I'll upgrade when the new iPhone 5 comes out, which is now rumored to be in September. However, for many of you, an iPod Touch would be a less expensive alternative to an iPhone, while still giving you access to all the newer apps you can enjoy.
I know that when I have a computer problem, I turn to a younger member of my family to help me out. Computers, especially PCs, are still complicated beasts that sometimes need an expert's attention. Perhaps we Boomers are more used to being introduced to technology by young people. Yet Apple has made a product that is so simple and intuitive to use that most people can pick it up and use it without needing an instruction manual...even Baby Boomers. After all, Steve Jobs is a Baby Boomer. I think this company can try talking directly to us, before they talk to our children.