Sunday, February 21, 2010

Boomers can find jobs using Facebook and Twitter

Everyone knows that boomers are flocking to Facebook. They are connecting with old friends and far flung family at record speed. However, did you know that you can use Facebook to find a job? Boomers have to start using the job search tools their younger counterparts are using!

According to statistics from the staffing consultancy CareerXroads, 26.7% of external jobs come from REFERRALS. Certainly offline networking works. But you can also network online.

An article on the Time magazine website by Barbara Kiviat gives a few hints on how to use Facebook to find a REFERRAL source. Another great post at suggests some more strategies. And Sirona Consulting has some other ideas. A Forbes article recounts how some people used Twitter successfully to find work. I've combined their advice into one list, but I'd suggest you look at all the articles.

1. Update all your statuses telling people that you are looking for a job. That means updating all social networking sites you currently use, including Facebook, Twitter, Linked-In, Namyz, Google Buzz etc.

2. Keep updating your status as you look for work. Be specific. You never know who is reading your update. Your cousin by marriage might have a neighbor who works at the company you are targeting.
The key seems to be to include details. Don’t just say, “Brian is looking for a job.” Say: “Brian is looking for an accounting job in the Toledo area.” Don’t just say you applied to 3 jobs today, say: “Brian just sent resumes to Proctor and Gamble, Dell and Monsanto.”
3. If you are serious about finding a job, then you should post every day. Persistence is a key part of this process, Brian McCullough, of the says.

4. Use Facebook and Linked-In Groups. Here's what Sirona Consulting says about groups.
Using the search tool within Facebook, search for topical and relevant groups within Facebook. There are literally thousands on Facebook, and they give you a great entry point into groups of people with similar interests. There will definitely be groups on your subject / industry or work interest - you just need to find them. There are many types of networks, and it will take a little time to do these searches, but I guarantee this method will open up new networking opportunitieswith like minded people, more than happy to engage with a focused, professional person like you, that is happy to share information and experiences with others.
5.If you are an alumni of one or more colleges, join those groups. If you were in a sorority or fraternity, join that group. If you worked for a company that has a Facebook or Linked-In page, join that group. Then let that group know that you are looking for a job.

6.Last year, Tara Weiss wrote an article for about using Twitter to find work. The key with twitter is to tell everyone you are looking for a specific job and then direct them to an online source where they can see your profile and resume.

If you've never used Twitter, don't sign up and immediately blast people with a message saying you're out of work. Instead, build momentum slowly. Open an account and include something about your profession in your user name. Since users can search tweets by topic, that's one way of making your feed more visible.
7. Weiss also suggests looking for people on twitter who are in your field and then following them.
Many companies--especially in marketing, public relations and technology--use Twitter to post job openings, and a lot of hiring managers tweet too.
  I'll have more about using professional sites like Linked-In to find jobs in another post.

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